Whether it is about shopping, ordering your favourite food, saving
money, hiring a cab or any other routine activity online, which devicedo
you pick up at an instant to carry all such activities? Your
Smartphone, right! Well, it is same with every one of us. Our cellular
device has emerged as a real friend in need and is playing a crucial
role in simplifying our daily tasks, changing your outlook towards
information. It is not at all wrong to say that technology of mobile is
growing at the speed of light and the apps have become an integral part
of the digital ecosystem. In fact, these apps are progressing to make
ubiquitous presence. However, staying up-to-date with the latest trends
of
mobile app development has become order rather than merely an option.
Let’s have a look on the top 15 development trends of the mobile app market:
- Faster Mobile Development:
Companies are going through a tough phase in pacing up with the
increasing demand for mobile apps. With these progressive demands,
businesses are competing to launch their products and services faster
than anyone else. The main objective for mobile app developers would be
to reduce the duration of the development lifecycles and cutting down
the time gap that lies between ideation and launch. You can expect to
view advanced rapid app development tools as well as frameworks in the
market. In fact, many companies are looking forward to introducing
solutions that can cater to the consumer’s requirement of launching
their app faster than anyone else like Multicore JIT, Gesture Search,
and SwipePad etc. Such solutions for mobile development were originated
with the very idea of delivering consistent value to the customers at
every step while developing their app utilising the key components
including rapid launches and quick reach to the market.
- Driven With Cloud Technology:
Booming cloud technology is expected to play a vital role in the app
development revolution. There has been anupward shift in the usage of
mobile devices. This tends to make app developers more focused towards
the ability of integrating and synchronising apps developed formultiple
devices. The cloud approach will help developers to build
functionalitythat can easily be used on different mobile devices with
similar data and features.
Besides that, there are multiple companies working on cloud-based app
development platforms. Developers are providedwith complete tool chains
for building an app, continuous integration, testing and submitting
their apps to the app stores.This leads to a faster development process
without having in-depth technical knowledge for those important
activities.
There have been several reports pointing to concerns of users with
regard to hackingand as per the prediction of Gartner, 75% of mobile
applications wouldnot be able to passeven basic security tests. Hackers
will tend to continue with the trend of exploiting known security gaps
in mobile applications for obtaining sensitive and confidential
information. Security will still remain a big challenge in mobile
applications. It has become a dire need today that developers take
security issues like insecure data storage, unintended leakage of data,
broken cryptography etc seriously.
- Location Based and Beacon Internet (Wi-Fi) Services:
Beacon (Beam) technology has blurred the bottom line differences
between online and offline - be it retail sector or advertising. This
technology has already been adopted in iOS and is expected to follow in
Android systems in the near future. Almost every industry including
Retail, Hospitality,Tourism, Education, Healthcare, Entertainment,
Travel, Corporate, Real Estate, Automotive, Advertising etc.is receiving
benefits from such internet services. An instance could help understand
this trend better is Beacons used in large buildings. It is quite
common to see beacons implemented in large buildings to provide internal
mapping. When an emergency occurs, the first responders can quickly
access where the issue occurred. You can get a list of last known
locations tracked through beacons or temperature sensors help to
determine dangerous zones as long as they are active in case of
emergencies like fire.
Credit goes to the Apple Watch - wearable technology became the
hottest topic in the industry of consumer electronics. Most of the
wearable devices developed so far were focusing on health and fitness.
But, with the opening of 2015 these wearables are also expected to be
utilised in enterprises in order to improve their efficiency and
productivity. For instance, there is a boom among fashion and textile
industry about adopting wearable technology. The encouragement to the
development of cross-device applications that can be operated over a
cellular device as well as wearable device or any third party device is
sure to open up an unlimited scope for new apps, breaking the
limitations of traditional health and fitness apps.
- Mobile Banking, Payments and M-Commerce:
Recent surveys have shown 19% of commercial sales are coming from
either aSmartphone or tablet. Analysts say this trend will positively
continue as more and more consumers are adapting m-commerce solutions.
Transferring money or purchasing goods using a mobile phone is becoming
as common as using credit or debit cards. This implies that developers
can develop the mobile apps that can process transactions without
needing cash or any physical cards.
Just like cloud technology, Internet of things is also gaining
immense popularity. Though it just started gaining serious attention,
this hype is expected to grow huge with new innovations and
implementations that can open a ubiquitous world of connectivity and
sources of information. Some key IoT trends that will be on lookout are
new devices, development of new standards formulti-sensor support and
M2M automation, vertical IoT services and a lot of topics related to
security and privacy concerns. These trends clearly indicate a boom
around Internet of Things, which will lead to an increased adoption of
related products and a growth of the required ecosystem. Some
organisations are still underestimating the impact of IoT on their
market and business processes and it is highly recommended that they
should measure this impact on their business goals.
Since IoT will be everywhere – just like are smart devices – developers
are encouraged to create flexible mobile experience embracing those new
opportunities provided by the sensors and actors around.
- Prioritising User Experience ThroughApp Analytics and Big Data:
User experience will usher technology in the future. As the use of
tablets, smartphones and wearable devices is increasing day by day, app
user experience is getting more critical than ever. It seems to be even
more challenging when in-app advertisements and purchases need to be
kept in mind. Here, data analytics will play a vital role by helping app
developers to bring improvements to the user experience.
So, it would just not be sensible to separate the successful mobile
application development from analytics or big data. Modern businesses
demand for instant insight into real time data that shows their
customer’s behaviour and decision-making process. In fact, the
relationship between big data and app analytics results in efficient
business processes on the one hand and improvements in user experience
on the other hand.
- Improved Enterprise Apps:
As per the predictions made by IDC, 35% of big enterprises will
utilise mobile application development platforms for building and
deploying mobile apps. This indicates an upsurge in enterprise app
stores that comprises internal app ratings, allowing companies to get
rid of apps that are not in use and save huge amount of costs. Many
enterprise app stores integrate with public stores that result into
wider approach. Therefore, app developers will get a tremendous
opportunity to work on applications for the growing mobile enterprise
market.
- Marketing, Advertising and Purchasing within Apps:
According to a new study publicised by Juniper Research, expenditure
on in-app advertisements in all the mobile devices will get manyfold.
Mobile advertisements are no longer limited to banners -a variety of ad
formats such as image, text, or video ads are being integrated and
experimented with right now. Both mobile app advertisements and
purchases will become a focal point for monetisation and a ladder
towards success as many app developers are making a shift away from paid
download models.
The marketing techniques of mobile apps are also evolving constantly. In
previous years, app marketers were extensively focused on grabbing
maximum user attention (app downloads) instead of user engagement. Now,
developers and marketers have started to realize the significance of an
enhanced experience for organic users. Organic user is considered more
engaged and loyal than users gathered via multiple paid channels. As
stated before, a great user experience can be created by constantly
analysing user behaviour and improving the app accordingly. With the
availability of location based Wi-Fi services and beacon technology,
there is even a whole new dimension of advertising the lets marketers
initiate promotions based on the precise location and context of a user.
HTML 5 and related development tools will gain huge popularity. As
this technology will enhance, more and more enterprises will adopt
“hybrid” as their primary technology for mobile apps. Unlike development
of native apps, mobile applications built using hybrid frameworks like
Ionic, Mobile Angular UI, Intel XDK or Sencha Touch can support multiple
platforms and reaching a larger user base will get considerably
cheaper. For that reason, developers should keep an eye on hybrid
technologies and maybe even think about their focus on native app
development.
In recent years, there has been a gradual movement observed in mobile
games towards multi-player-gaming. With the rise of such games,
integration of social media within games will become more significant
than before. Furthermore, mobile games will increasingly be driven by
cloud technology to sync between different devices playing the same game
or to sync between different users taking part in the same game.Soure:-
infoq.com
nice posts, good work
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