The strategy
you need to get the most qualified leads for your spend
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| Siginux Networks (P) LTD |
At the heart
of direct marketing is developing relationships with the right audience at the
right time. PPC Management, or Pay Per Click Management, is a valuable part of
any marketing effort both for the exposure to your target audience and the
critical audience intelligence a good PPC management campaign provides.
Internet
Marketing PPC Management can help:
- Get your brand in front of the right customer, in the right place, at the right time, and on the right device.
- Increase Return on Investment (ROI), increase revenue and reduce marketing cost.
- Provide solutions for lead generation, ecommerce, display, and international businesses.
- Internet Marketing Ninjas capabilities include:
Search
Marketing – Identifying and eliminating poor-performing key phrase variants and
identification of new high-performing phrases for use in Google Adwords and
Bing Ads.
Display
Advertising and Remarketing - Reaching high value audiences using geographic,
behavioral, and contextual targeting, as well as recapturing lost visitors
using remarketing.
Ecommerce
and Product Listing Ads (PLA) – Ability to execute seasonal and long term
strategies, shopping campaigns and comparison shopping campaigns.
Social Media
Advertising – Ability to target audiences on all major social platforms,
including: -
- Social Media PPC
- Twitter, and more!
Conversion
Optimization – Extensive usability services spanning heuristic/cognitive
analysis, user testing, functional testing, landing page optimization, and
more.
Analytics
and Attribution Support – Troubleshooting and identifying digital measurement
opportunities.
- PPC Management Services
- Paid search services include:
- Discovery process, account audit, and development of campaign strategy
- Targeting using audience segmentation and persona data, social listening, key phrase insights, and more
- Competitive research
- Account structuring
- Continuous creative development and testing
- Location targeting and mobile targeting
- Bid management
- Monthly calls and reporting on campaign performance
PPC
Evaluation
If you have
an established PPC presence that is managed in-house and want an expert review
of your strategy, a PPC evaluation from Internet Marketing will:
- Conduct a comprehensive audit of your accounts
- Conduct competitive research
- Review and recommend creative ads
- Review analytics to ensure proper goal and/or ecommerce configuration
- Provide ready-to-implement actionable recommendations for execution as part of ongoing PPC management.
- Pay Per Click Management And Search Engine Optimization
A PPC
campaign offers more control over results than organic Search Engine
Optimization (SEO). With effective Pay Per Click management, you have the
ability to compete relatively quickly for phrases that will take much more time
to secure using earned media methods such as SEO. While a new website sometimes
takes a lot of time to rank well on search engine result pages (SERPs), solid
Pay Per Click campaign management can create traffic almost instantly through
use of Google Adwords, Bing Ads and more. Leveraging Paid Search and SEO
together helps create synergy and can create a ‘halo effect’ that improves the
performance of both channels.
Learn more
about Internet Marketing Services SEO Services.
PPC
Management And Content Marketing
Social media
platforms and new display advertising networks centered around shareable content
provide an exciting opportunity to help get the right assets in front of your
target audience, to attract referrals and citations. However, if executed with
the wrong assets or on the wrong platform, these campaigns can be very costly
with a very low return. Internet Marketing Ninjas has extensive experience
leveraging advertising platforms to support and improve return on content
marketing efforts.
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