3 Social Media Tools Every Brand Should Use


“Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.”
— Erik Qualman, motivational speaker and best-selling author
Social media is at the epicenter of modern online business activity.
Through social platforms like Facebook, Twitter, and Instagram, users share opinions about brands, buy products, and engage with company news and article shares.
This medium has allowed brands unbridled access to a massive audience. The real question, however, is this: Are brands using that access to the fullest to develop meaningful connections and insights that will lead to greater prosperity?
In most cases, the answer is no. It’s not about laziness or ineptitude; what’s missing are the right tools to meet the needs and goals of the organization.
To help remedy that headache and assist brands in building a bolstering social media presence, I have done the work to identify the three top social media tools that brands should be deploying to achieve greater resonance and growth.
Agora Pulse
As a small business owner, you likely only have the bandwidth to build a presence on a couple different social platforms to prevent yourself from spreading efforts too thin.
When it comes to social media monitoring, you don’t want to overpay for a tool that covers everything from Foursquare to Friendster, but you still need a forceful ally.
In this scenario, AgoraPulse is the best option available.
With AgoraPulse, users gain access to an affordable social media management tool that monitors only Facebook, Instagram, and Twitter for brand mentions and relevant keywords.
AgoraPulse also supplies users with a variety of features that help to track and organize posts and comments so that business owners can quickly reply to online engagements relevant to their brand; this helps maintain an active presence online.
The platform keeps all of these interactions well-organized by giving each social profile its own dedicated inbox.
Posting from AgoraPulse is quick and easy too. Users can publish to multiple networks with a single click and even customize each network’s message before pushing them out or scheduling them for later.
The various analysis tools available help brands to uncover their biggest advocates based on social activity like shares, likes, mentions, and more.
AgoraPulse’s analytics tools enable users to quickly export data into PowerPoint presentations for a professional and easy-to-read appearance. Metrics cover the best times to post, how well various shares performed, your company’s most prominent advocates, and other helpful insights.
Adobe Spark
Understanding how your content is performing is one thing. Creating content that people want to engage with is an entirely different beast.
These days, social media is consumed by images and video content.
If you want to develop stunning imagery and video to share on social media, but have limited experience in the area, Adobe Spark is right for you.
This free tool enables users to generate artfully crafted videos, images, and “web stories” in just a few minutes.
Once logged into the Spark site, users are presented with three options: Post, Page, and Video.
Post is for designing social images, Page is designated for generating “web stories” or info pages, and Video is for creating video content.
Under Post, users create beautifully designed images where they can select from premade designs, layouts, color pallets, images filters, fonts, and other customization features. Adobe Spark also helps you automatically resize images based on the social network it will be shared on.
The video section of the site follows a similar format as Post; users start by entering their slogan or title text, and then select from the type of video you want to create. Choices include:
  • Promote an idea
  • Tell what happened
  • A hero’s journey
  • Show and tell
  • Personal growth
  • Teach a lesson
  • An invitation
  • Make up my own

Next, users record their narration and add photos and text to slides to achieve a flat design video that can be posted on social, used for PPC advertising, or any number of other promotional needs.
Finally, Page offers a simple website builder that generates responsive pages. Here you can add titles, subtitles, images, CTAs, and other elements that help bring this one-page website to life.
If you need to create visual content for your social channels, it’s hard to beat Adobe Spark.
Reveal
Reveal is a tool that takes advantage of the growing prominence of AI to help users achieve better ad performance.
Reveal is a Slack bot that serves up Facebook and Instagram ad metrics such as impressions, reach, amount spent, purchase value, and many more metrics, effectively allowing users to manage social advertising campaigns from within Slack.
In addition to performance stats, Reveal will also deliver click-through-rate (CTR) and cost-per-click (CPC) notifications anytime there has been significant changes. This feature helps business owners save money when things start to get too rich for their blood and adjust their campaigns accordingly.
These social media tools provide the core functions that a business owner needs to develop a meaningful presence on major social networks. No matter if you are listening in on conversations about your brand, generating high-quality content, or managing the performance of your ad campaigns, you need an a suite of powerful tools to lighten the managerial and creation process.
Focus on implementing a scheduling and analytics tool, content creation assistance, and PPC tracking; it will be like having a new marketing manager join your team.
What do you think are some of today’s most effective social media tools?

Source: - http://www.sitepronews.com/2017/06/20/3-social-media-tools-every-brand-should-use/

Why Customers Run Your Business and How it Applies to Content Marketing

We’ve all heard the saying “the customer is always right,” but did you know that it applies to content marketing, as well?

Customers in a content marketing environment have strong opinions, desires and needs and the smart content marketer will dedicate a significant portion of time and energy to listening customers.
The reason for this is, because content marketing is an entirely customer-driven platform, companies that can’t give customers what they want will simply find themselves without any business.
In light of that, it pays for companies to spend time actively seeking suggestions and input from customers.

What the Customer Wants, The Customer Gets

In the world of content marketing, there is truly nothing more important than the customer. The customer defines the topics of the content, the method of distribution, the frequency of posts, the guests, locations or issues discussed and, ultimately, the success of the company.
Because of this, companies that want to create a stellar content marketing strategy will do well to dedicate time to actively seeking suggestions from customers. Because there is so much content available on the Web today, customers who don’t like the content you’re putting out will simply leave and go find what they want somewhere else. While this is great for other companies, it’s not great for you.
According to Business Insider, companies only have seven seconds to make a great first impression. This means that, when a person visits your page, it’s imperative that you’ve taken the time to ensure that the page is tailored to that customer’s needs and interests and if you’ve done your information gathering homework beforehand, there’s a good chance that it will be.

The Limits of Behavior Data

While some companies think that it’s enough to simply analyze analytics, bounce rates and other behavior data, this is untrue. While tools like marketing automation analytics are helpful, they predominately offer data about where viewers are coming from, how long they’re staying at your page, how many pages of your site they’re viewing and whether or not they’re sharing your content. These forms of analytics do not, however, offer the following insights:
  • Who is viewing content (demographic information, interest, goals, etc.)
  • How much people like or dislike the content you have to offer.
  • What people who visit your site intended to do when they got there.
  • Purchasing or research decisions people made after viewing your content.
  • Offline actions people engaged in after viewing your content.

Without the full picture provided by the combination of behavior data and forms of customer outreach, such as surveys, it’s impossible for a company to know why something works or doesn’t work.
Even if 10 percent of your blog posts drive 90 percent of your overall traffic, it’s going to be unclear why exactly that is true and what actions your company can take to replicate those results elsewhere. For this reason, behavior data is limited in its usefulness and, in order to be truly effective, must be paired with customer surveys.

How to Create an Effective Survey: Tricks of the Trade

Now that you know that customers truly run your business, it’s time to start listening to them in earnest. How do you do that, though? The answer is simple: you ask them questions and then seek to create action from their responses. By asking its customers questions, a company creates access to actionable feedback that can help it deliver better content, alter distribution channels to better suit customers or take another road entirely.
The best way to ask customers questions is to survey them. Surveys can provide valuable insight about customer preferences, behavior and decisions and, ultimately, may allow your company to cater more efficiently to its customers, which means retaining more of them and making more money as a result.
Although some people criticize surveys for being a strictly qualitative method, surveys can be very quantitative when executed correctly. Keep in mind that, in order to be effective, a survey shouldn’t seek to measure a customer’s future behavior. For example, a survey shouldn’t ask questions about what the customer expects they will do after they visit your site. Instead, it should ask what they did just before they visited your site and what they’re doing on your site right now. This ensures that surveys are aimed at gathering the data they’re designed for:  characteristics, preferences and current behavior. When a survey is put together correctly, it gleans the following insights for marketers:
  • Impact your content has on a reader’s offline behavior.
  • Whether or not your content factors into purchasing decisions.
  • Whether or not the customer likes your content and whether or not your content met their expectations.
  • Roles and demographics of your readers (i.e. – are they the head of the household? How old are they? Where do they live? How much do they earn annually? etc.)

Although surveys have their limitations, they are very effective at measuring current customer behavior and should thus be one of the primary ways companies ask for customer input.

When to Use Surveys

Keep in mind that surveys aren’t well suited to every form of content and will generally work best when incorporated into blog posts or email campaigns. The reason for this is that surveys are an interactive format that works best on an interactive platform.
Additionally, it’s wise to keep in mind that there are few different types of surveys. For example, a company could write a blog post and include a survey via a survey platform like SurveyMonkey or they could simply tweet to followers and ask a specific question, as marketing guru Tim Ferriss does on his Twitter feed while mining topics for his popular podcasts. The choice is yours and each method has its benefits and drawbacks.

The 7 Basics of a Great Survey

To be effective and achieve what you need it to achieve, a great customer survey should be the following things:
  1. Short: Keep the KISS principal (Keep it Short, Stupid) in mind. Ask a question in the shortest and briefest way possible in order to avoid losing customer interest. Chop superfluous language and construct the survey so customers can get in and out in no time. Nobody is going to stick out a 20-minute survey and, if they do, they’re likely to just start clicking random boxes in an attempt to finish faster. Keep it brief and you’ll get the best results
  2. Specific: Don’t ask questions you don’t need the answers to or combine several goals into one survey. If you’re trying to figure out what brought customers to your site, ask only the questions that fulfill that end goal. Every question should have a purpose. If you don’t need the customer’s name, don’t ask for it. It’s that simple.
  3. Open-Ended: Each question you include in a survey should be intelligent and open-ended. By asking open-ended questions, you leave room for open-ended responses, which can provide you with more insight about customer behavior. Additionally, asking for clarifying information, such as a “why do you feel that way?” question after a simple “yes” or “no” answer can provide important information.
  4. Gradual: Each question should be asked individually. If you’re only posing one question to Twitter followers, great. That makes it easy. If you’re developing a multi-question survey, however, ensure that questions are asked one at a time. It’s not helpful for customers to read ahead or feel bombarded by information, so save them the trouble and keep it gradual.
  5. Consistent: Even if you manage to formulate the best survey the world has ever seen, it’s not likely to be helpful if you don’t develop a consistent rating scale to compare all of your surveys to one another. For example, on a scale of one to five, five should always mean the same thing. This will help save you from inaccuracies, both from customer answers and your own interpretation.
  6. Neutral: One of the seven deadly sins of survey making is to create loaded questions. You don’t want to create questions that lead customers toward a certain answer, as this will only skew your responses and create misleading answers. For example, it wouldn’t ultimately be helpful to say “You recently left service provider X due to poor performance and transitioned to our company in order to enjoy high-class service. How do you like our company?” Instead, a better option would be to ask simply “What are your thoughts on our company?”
  7. Well-Timed: Studies have shown that surveys dispensed via email had the best open and click-through rates on Monday, Friday and Sunday. This may vary for your customers so be sure to consult your behavior data to ascertain prime sending times.
By creating surveys that embody these traits, marketers can gain real insight from customers regarding whether or not content is working or if there’s anything readers would like to see more of. This information can go a long way toward creating a better business and giving customers exactly what they want.

Conclusion

Content marketing is a long-term success process, and 99 percent of the time it’s probably not going to garner quick overnight results or a “fast sale” tomorrow.
Joe Pulizzi said: “Build your content first, then create your product.” This could not be more true.
Work on finding out who your audience is, developing a persona and listening to your audience: then creating products that answer their need, creating content around that and marketing your product to them. The results, long-term, will make the effort worth it.

Customer-driven content marketing will always be the most successful form of content marketing.

Ecommerce Website Development Agency in Noida


We excel in E-Commerce and enterprise arrangement backed by our exceptionally experienced team and their proven expertise. Aside from regular e-commerce business operations, we emphasized on value driven answer for get the competitive edge in the exceedingly demanding industry. With in-depth investigation on current market trends, understanding user perspective and dynamic industry scenarios, we design and manufacture our answer for fulfill practical and non-utilitarian needs of client. Center umbrella of our answer covers all aspects of arrangement extending from user usefulness, user interface to performance, security etc.

We understand the uniqueness of each client and their differentiating characteristics first and design our enterprise arrangement around the same as it were. We believe in the way that every customer is unique and requires dedicated answer for cater his business arrangement.

Internet Applications

We have proven proficiency in designing competitive intranet applications to address organization internal services needs for HR, finance, inventory network management etc. We understand and effectively conciliate the importance of information security and protection measures alongside vigorous access management systems required to fabricate an effective intranet system for our clients.

E-Commerce Marketing

We understand that E-Commerce Marketing is about "selling a sale". In an extremely competitive E-commerce universe, we know how essential to be constantly ahead with effective business marketing. Our exceedingly business cognizant team design and develop the arrangement with effective search engine streamlining techniques and making best use of tips and traps of e-commerce world.

E-Commerce Applications Development 

We have dedicated space and useful experts to cater the enterprise application development needs of the clients. We have proven expertise in designing and developing unique enterprise arrangements going from enterprise content management, online payment processing, interactive item inventory, automated charging systems, fabricating, enterprise application integration, and enterprise frames computerization to customer relationship management etc.

Web Maintenance and Hosting

E commerce websites require extra web maintenance support to accommodate shopping basket capacities while likewise permitting extra space for future upgrades and expansion needed as these are information intensive sites.We offer a comprehensive range of scalable hosting arrangements, expandable server space and dedicated hosting for our client's e-commerce sites.

Steps We Always Take in ALL Projects


Conceptualization

Creating Mock Ups to discover and visualize the possible concept arranges which might create a difference in the business.


Execution 

Executing coding and development capacities to convey life to the Mock-up with the planned set of activities.

Refining

Guaranteeing flawless experience to the user by testing and removing the bugs.

Finish


At this stage we put our seal of trust on the developed web arrangement and make it ready to enter in the live computerized world.

Web Design Agency Noida


Making client driven design has turned into a pre-imperative for an effective website. Client encounter design concentrates on a profound comprehension of the particular needs of the end client and upgrading their communication with your item or administration. Client encounter characterizes the real contrast between a decent and a normal website.

We at Siginux Networks (P) LTD comprehend that making an excellent client experience is about striking the correct harmony between end client fulfillment and furthermore meeting your business objectives. After all what's the point making an item that the general population adore however it is vain in accomplishing your business objectives. Our web design specialists dependably go for accomplishing that joining point where client needs and your business needs are in advantageous interaction.

Imaginative WEB DESIGN3.0

The most energizing advantage of Web design 3.0 is the capacity to view information from anyplace and from any gadget. Our master web designers are experts at making Web 3.0 that is information driven, which thusly originates from the client and the web basically alters in order to meet the seeking needs of the client. Our innovative group goes for filling in as an augmentation of your inside staff in order to convey inside strict due dates that assistance you accomplish noteworthy outcomes.

CORPORATE WEBSITE DESIGN

A Corporate website is a precious advantage for any association that is extremely useful in working up a powerful brand picture by sending reliable messages to its customers. We at Siginux Networks (P) LTD design model corporate websites that produce convincing business leads and help in satisfying different business destinations.

PARALLAX AND SINGLE PAGE DESIGN

Parallax and single page design is the most sweltering pattern in web designing and is helpful to pull in extensive number of guests and in expanding changes. The parallex impact in single page design is developing in fame conveying the client experience to another intelligent level.

The parallex impact utilizes moving of layered pictures around the website at various rates making an intriguing 3D energized dream. Imaginative designers at Siginux Networks (P) LTD investigate new potential outcomes in making more alluring locales with parallax looking through drawing in visuals and functionalities.

RESPONSIVE WEBSITES-

Responsive website is one certain shot way to deal with the widespread issue of designing a website perfect with a huge number of gadgets going from high –end advanced mobile phones ,tablets to tremendous desktop screens. Responsive website design rolls out unique improvements to the presence of the website relying on the screen size and introduction of the gadget being utilized. We at Siginux Networks (P) LTD have practical experience in giving responsive website design that is usable at various screen resolutions and sizes. We additionally deal with the substance, design and execution over various gadgets.

E-MAILER AND LANDING PAGES DESIGN

E-mailers and presentation pages are two most intense showcasing securities that fill in as imaginative resources for an effective online promoting effort. Our innovative designers at Siginux Networks (P) LTD go past the inventive best by utilizing personalization includes in designing email formats that match the exceptional intrigue s of the email beneficiaries. We enhance the greeting pages in order to make them web crawler neighborly that creates more activity which gets changed over into more noteworthy leads.

Entryway/E-COMMERCE DESIGN

Entryways are the center of all business exercises subsequently it ends up noticeably imperative to fabricate secure and adaptable intranets, extranets and web entries to make them a solitary purpose of access for the business insight. With the regularly developing patterns of online shopping, it ends up plainly critical to make hearty, adaptable and secure web based business entries that assistance in utilizing the genuine capability of online exchanging. Master designers at Siginux Networks (P) LTD create custom constructed gateways and web based business designs that mirror your business objectives and help in expanding deals.

STEPS WE ALWAYS TAKE IN ALL PROJECTS

Making Mock Ups to find and envision the conceivable idea arranges which might make a distinction in the business.

Conceptualizing

Shaking the shrewd brains to choose the best Mock up among the arrangements conceptualized.

EXECUTION

Executing coding and advancement capacities to convey life to the Mock-up with the arranged arrangement of activities.

REFINING

Guaranteeing perfect understanding to the client by testing and expelling the bugs.

Finish


At this stage we put our seal of trust on the created web arrangement and make it prepared to enter in the live computerized world.

WordPress Website Development Services


Wordpress websites are for you if the way of your business includes consistent substance refreshes. This could be as far as blogs, news, articles, lessons, regular quotes, instructional exercises, audits et cetera. We, at Siginux Networks (P) LTD see precisely what you require. Our CMS (Content Management System) development group is a professional at designing destinations that will be simple for you to oversee. You don't need to rely on upon anybody while you refresh your site each day, with no inconvenience by any stretch of the imagination.

Our WordPress Development Services


Our wordpress development group renders proficient and inconvenience free substance administration frameworks. Our work includes fusing brilliant engineering and basic backend devices. We beat the other website development organizations since we utilize the correct systems and fantastic methodologies.

Our internationally acclaimed wordpress development services incorporate,

Tailor-Made WordPress Website: - We take your prerequisites, and change over these to an appealing and charming wordpress website, which will support your benefits and advance your business.

CMS Theme Customization: - We apply the correct blend of designs, skins and hues; it sets the pages, routes, posts, and gadgets ideal, to give you, your ideal website.

PSD To WordPress Conversion: - Give us your .PSD and .JPEG design documents, and we'll change it to an immaculate wordpress website that is good with various web programs.

HTML To WordPress Conversion: - If you want to have the solace of owning a wordpress wesite, then we empower you to have one by changing over your HTML code. We alter and upgrade the changed over website according to your requirements.

General WordPress Maintenance and Support: - We know for beyond any doubt that consistent updates are what will keep your blogs' score high. Along these lines, our wordpress website development group offers services like subject/module refreshes, content posting, booked reinforcements and filtering and assurance of your website.


WordPress Blog Development: - We create basic and rich wordpress blogs that have an all inclusive interest and have simple to-oversee administrator operations.

Complete Ecommerce Business Solution Provider Company


The principle goal of this internet business entrance is to have an online web nearness for the proposed items. This entrance ought to have the capacity to offer item independent from anyone else online with no manual procedure included. Ease of use and feel of the entrance ought to be more easy to understand with simple route, which would enable their preferred prospect to purchase results and pay online with no agony.

The E-Commerce Web Application developed and the accompanying components and functionalities:

Client - Features and Capabilities


This web based business gateway will empower your clients to do the accompanying:

  1. Register and turn into an individual from the site
  2. Search results of their advantage
  3. Select their preferred results
  4. Add those items to shopping basket
  5. Check the aggregate receipt sum
  6. Pay the receipt sum utilizing PayPal/Credit Card
  7. Purchase items online
  8. Choose the favored method of delivery
  9. Take a print of their receipt
  10. Email receipt to their record


Site Owner/Admin - Features and Capabilities


This internet business entryway will empower website proprietor/administrator to do the accompanying:

  1. Register and turn into the Administrator 
  2. Add most recent items on regular schedule
  3. Modify the item portrayal/cost/photos
  4. Edit/change/include boundless web pages and make joins
  5. Create or Update most recent news and item/regular/celebration offers
  6. Get email warning on each buy done online
  7. Update most recent news online
  8. Approve or oppose the client enrollments
  9. Check the client log and receipt log
  10. Download the business report in exceed expectations design


The genuine test falls where individuals are most frightened of swiping their charge cards to do online installments. This issue has been effortlessly settled with the protected, basic and successful installment portals like PayPal. You have to quite recently opened a record with PayPal and interface your record with your banks and that is it. You can begin giving your PayPal email id to your purchasers the individuals who needed to pay online with your E-Commerce Website Portal.

Siginux Networks (P) LTD can help you on making E-Commerce Web Development arrange in a more expert and imaginative way which will stand far from your rivals, the individuals who have comparative E-Commerce websites yet not making enough deals online because of taking after reasons:

  1. Lack of realistic UI (GUI)
  2. Absence of appropriate data about the item and services
  3. No appropriate discount approach
  4. No instruction to the customers before purchasing the items online
  5. No FAQ and appropriate correspondence on the items showed
  6. Failed to make the trust in client's brain and so on., and so forth.,
  7. Absence of proficient Content Management System (CMS)
  8. No legitimate SEO exercises

Mobile Application Development Agency


With Mobile technology becoming the dominant focal point in this day and age, associations are excited about making huge progressions in the mobile space. As mobile Siginux Networks (P) LTD keeps the Customers remain associated for constantly, Enterprises are moving past the Desktop world to keep receptive to their client's needs. Siginux Networks (P) LTD -Solution offers Mobile Application Solutions that help associations to speak with their Customers through custom Mobile Applications. Utilizing our Industry Intelligence and Siginux Networks (P) LTD sensible foundation, we plan and fabricate Mobile Applications that are client benevolent and encourage simple and speedy information preparing.


You have a Successful Business that is running on the web in any case on the off chance that you have not dispatched a Mobile Application for your Smartphone Users than you securing astonishing occurrence for your Business. You comprehend that benefit around 70% of the clients that visit your Website are from Smartphones however just 30% begin from Desktop or Laptop. You can quantify this information in you Google Analytics. Truly, even Google sees this and will redesign its Search Engine Algorithm for Smartphones named "Google Mobilegeddon"

Android APP

Android is the World's most used Operating System as a piece of Smartphones and at Siginux Networks (P) LTD-Solution, we endeavor and keep up the Android App advancement

recommendations to give our customers striking applications so that the more energetic stage's unconstrained limits are at the straightforward scope of everyone.

Window APP

The Windows 8 Operating System is intended to be utilized with apps. The Windows 8-UI has apps that are outlined particularly for and incorporate effortlessly into the working framework. The most ideal approach to begin with the Windows 8 Operating System once you introduce Windows 8 on your PC is to download apps from the Windows 8 store. Perused more to find out about the various types of apps accessible with Windows 8, and how to utilize apps utilizing the new Windows 8 OS.

iPhone APP


We make effective iPhone Applications that are in immaculate situating with client desires. We don't trade off a touch of the usefulness of the App and our group's information and ability about advancement assets make it workable for us to create local to modified applications.